enabling development


The Trade plus Aid® charitable trust donates funds to projects designed to alleviate poverty in some of the world's poorest communities.

Trade plus Aid also has a wholly owned trading subsidiary, 21st Century Leaders Ltd, which runs the celebrity merchandise campaign, Whatever It Takes, which was launched in June 2005, for more information please see www.whateverittakes.org

In addition, Trade plus Aid® owns the brand name Whatever It Takes. The Whatever It Takes celebrity merchandise campaign was launched in June 2005, for more information please see www.whateverittakes.org.

21st Century Leaders also runs the 21st Century Leaders Awards which were launched in October 2009. For more information, please see www.21stcenturyleadersawards.org



Charlotte di Vita started trading in 1992 in order to establish ethical trading initiatives. These create fair employment and training opportunities in less developed countries.

From the outset, all donations to the Trade plus Aid charitable trust have come primarily  from Charlotte's own international ethical trading initiatives. Trade plus Aid aims to remain self-sufficient, receiving funds, not from the public, government nor aid programmes, but through the promotion of ethical trade.                

Nelson Mandela inaugurating Charlotte di Vita as Goodwill Ambassador for the Nelson Mandela Children's Fund. For further details on the NMCF, visit https://www.nelsonmandelachildrensfund.com/


Charlotte di Vita MBE outside Buckingham Palace after her investiture in October 1998

Charlotte di Vita, founder of Trade plus Aid, receiving her MBE from Her Majesty the Queen in October 1998.  

Charlotte di Vita MBE collecting her Nelson Mandela Goodwill Ambassador Certificate in May 2003.


Charlotte di Vita receiving Woman of the Year Award in October 2003

The University of Huddersfield awarded Charlotte di Vita an Honorary Doctorate in Business Administration in November 2005




pro-bono relationships

Trade plus Aid's first development projects were in northern Ghana, funding food security programmes and building schools for impoverished farming communities in the Bawku region.














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