In 1992, Charlotte di Vita set up her first ethical trading company in order to create environmentally sound and economically viable means to alleviate poverty in impoverished communities, initially in Africa.


But her fundraising career started much earlier when Charlotte co-ordinated the first Anglo-Brazilian Conference on the Environment in Brasilia in 1990 and secured a donation of US$1,250,000 for Pro-Natura, a Brazilian-based Rainforest Preservation non-profit organisation.

Charlotte has been pioneering a unique approach to global trade for more than 14 years:

Not only initiating, supporting and managing sustainable, ethically run, handicraft businesses to enable disadvantaged communities to become self-supporting; but also generating enough profit to contribute funds to conservation, education and poverty alleviation projects for some of the poorest communities in the world.

In 1997 Charlotte set up the Trade plus Aid ® charitable trust. In 1998 Charlotte was honoured with the MBE in recognition of her work with trade plus aid.

In 2003 she was inaugurated as a Nelson Mandela Children's Fund Goodwill Ambassador. In 2005, the University of Huddersfild awarded Charlotte an Honorary Doctorate in Business Administration.

The Trade plus Aid charitable trust has contributed funds to charitable projects in 14 countries: Ghana, Kenya, South Africa, Sudan and Zambia in Africa; China, East Timor, Mongolia, Thailand and Vietnam in Asia; Peru and Guatemala in South America, Afghanistan and the UK.
Charlotte di Vita MBE's international fair trade initiatives have helped communities in 21 countries to become self-supporting through ethical trade: (Africa - Egypt, Ethiopia, Ghana, Kenya, Mali, Namibia, South Africa, Zimbabwe. Asia - Bangladesh, China, India, Nepal, Philippines, Thailand. South America - Belize, Brazil, Colombia, Ecuador, Guatemala, Mexico, Peru.)


The Trade Plus Aid® Design Studio handcrafts glass windchimes.

Charlotte di Vita MBE outside Buckingham Palace after her investiture in October 1998



Trade plus Aid's first development projects were in northern Ghana, funding food security programmes and building schools for impoverished farming communities in the Bawku region.






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